How do you determine what a product is worth? We are such good consumers. We quickly quantify whether a transaction has good value or bad value, and most often, we look exclusively at the market…

So, I’ve been a little consumed with content curation recently–I get it. For about six months, I’ve been searching for v.2 of this healthcare reform curation software that we built a few years ago, and…

Thanks to the efforts of Mark Schaefer and Social Media Club Knox, Social Slam started in 2013 with the goal of bringing world-renowned social media speakers to Knoxville. This year the event will be held…

  Content Curation has been a hot focus area for me recently both in my digital marketing class and in our digital marketing consulting. So, last week when I came across a new content curation…

Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to…

If you have more than one friend on Facebook, one Twitter follower or one blog reader, then you have a following. Congratulations! Now, what exactly are they following?! The magnitude of the pipe of information…

I know. It’s a travesty that our brains have been rewired by the Internet and we can no longer process deep thought et cetera, et cetera, et cetera. Let’s face it though: it’s true. We…