No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts:…
On the heels of tonight’s Presidential debate, the biggest controversy may not be over Mitt or Barack’s economic policy–Pizza is seemingly center stage. Pizza Hut is running a social media campaign called “The Pizza Party,”…
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of…
This morning I am launching a personal social media campaign: Save, Shave or Share. For the next three weeks I will be collecting votes to either shave my head or save my hair, which means…
Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for…
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought…
When I think of “online communities,” I always go back to Seth Godin’s post about the third guy. It’s a great watch because I am reminded, I’m rarely the first guy–even when I think I’m…