I was asked by the Social Media Club of Knoxville to present “Social Media Fail Whales.” I decided to create 26 company fails and wins (with lessons) in social media. Here is the Slideshare deck. Links to…

I’ve always been a sucker for the Shift Happens Did You Know video. As the concept atrophied into versions 5 and 6, the cause became lost. This refresh of the digital stats is pretty strong….

Okay, so it’s not quite 50 minutes and it’s not quite 50 tips, but our LinkedIn Group Teaching Social Media Marketing & Management held a Google Hangout on September 10 with these goals. Gary Schirr, Matt Kushin and…

In May 2011, my friend Mark Schaefer challenged me to blog more frequently. While I’ve had a blog since 2004, I didn’t post with regularity. He said that I was a good writer, but I…

I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance learning.” Rather than driving on campus every week or prepare stale lectures,…

While the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and…

Here is a quick update on the legal considerations of social media that I presented to my class this week.  It’s a dangerous world online. This presentation covers some of the issues that you may…