Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up…
Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to…
This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but…
When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2…
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of…
Building trust with your customers is one of the top goals of engagement. This infographic is helpful to think about ways to integrate various social mediums into your site.
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies…