When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2…
When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2…
No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts:…
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies…
The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was…
Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience…
Do you ever read something that seems to haunt you? I woke up in the middle of the night in cold sweats thinking about this one. I read a Seth Godin post over the weekend,…
I have been talking about the use of Twitter in business lately. Being a lazy ass twitter user for a few years, I know there is power in the ridiculously short conversation system, but I…