Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought…
When I think of “online communities,” I always go back to Seth Godin’s post about the third guy. It’s a great watch because I am reminded, I’m rarely the first guy–even when I think I’m…
Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example,…