In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data…
No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts:…
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of…
Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for…
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought…
I was browsing around my about.me page this morning and came across this seminar that I gave to the Knoxville Chamber of Commerce earlier this year. It’s always fun to listen to yourself talk. 🙂
Like others in the social sphere, I’ve been playing around with Google+ since its release last week (thanks to James Herbert). Like the Google Buzz experiment, I’ve been casually playing with it to see how…