Building trust with your customers is one of the top goals of engagement. This infographic is helpful to think about ways to integrate various social mediums into your site.
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies…
This list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following…
I LOVE story. Whether telling stories of the most mundane event that happened on the way to the office or recounting a story of tradition passed through my family, stories excite me. Stories have the…
The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was…
When I first saw this documentary several years ago, I was shocked at how accurate and mostly terrifying the reality of the “social” life may really become. The story follows the life of Josh Harris,…
You have no idea who you’re talking to. When you blog, tweet, post, share, chat, huddle, etc., you may think you are talking to your friends that interact with you. The reality is nearly 70%…