When I think of “online communities,” I always go back to Seth Godin’s post about the third guy. It’s a great watch because I am reminded, I’m rarely the first guy–even when I think I’m…
When I first saw this commercial, I thought it was for Siri, or perhaps Google Glass. I was mildly disappointed to see that it was for Charter. We’re not far away from a world that…
Building trust with your customers is one of the top goals of engagement. This infographic is helpful to think about ways to integrate various social mediums into your site.
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies…
This list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following…
In tonight’s class, we discussed the basic elements of a blog. The following deck provides the general technical information: Blog Engine URL Selection Wireframe of Blog Page Design Considerations Header / Navigation Subscription options Elements…
I sat down this morning to write the second post about the power of story. As I began to organize my thoughts, I thought I would write about the elements of a good story–you know…