On the heels of tonight’s Presidential debate, the biggest controversy may not be over Mitt or Barack’s economic policy–Pizza is seemingly center stage. Pizza Hut is running a social media campaign called “The Pizza Party,”…
On the heels of tonight’s Presidential debate, the biggest controversy may not be over Mitt or Barack’s economic policy–Pizza is seemingly center stage. Pizza Hut is running a social media campaign called “The Pizza Party,”…
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of…
This morning I am launching a personal social media campaign: Save, Shave or Share. For the next three weeks I will be collecting votes to either shave my head or save my hair, which means…
As a constant fan of CBS Sunday Morning, I’m always intrigued to see what stories they are cooking up for the weekly magazine–I know, call me “O-L-D.” This week’s cover story focused on the Connected…
Have you ever seen a kid with an iPad? It’s amazing. Kids ages 3 to 13 kids jump in without hesitation. I remember over a decade ago when I worked with new computer users there was…
Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for…
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought…