When I was in seventh grade, our guidance teacher gave us a problem solving exercise. I was in one of several groups, and the setup for the problem was to get a ping pong ball…

When I first saw the Dove Real Beauty video, it blew me away. As a marketer, I tell clients that if I do my job well, I will simply hold a mirror up from their…

I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance learning.” Rather than driving on campus every week or prepare stale lectures,…

You know the first-grader in you laughs every time you hear this commercial. Kmart – Ship My Pants Commercial   S H I P, after all, is a four letter word. For years, Seth Godin…

Let me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in…

Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up…

Allow me to introduce my Spring 2013 playlist. For the last six years, every spring and fall I have created a playlist that represents my thoughts, emotions and outlook during the current season. This year…