While the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and plastic surgeons have really embraced social as a tool of direct patient engagement. Radiologists, on the other hand, have been slower to adopt social media as a marketing tool.

This morning, Bree Cissell and I were at the SIR conference in New Orleans to present Navigating the Healthcare Landscape: Making Practice Habits Perfect. Bree set the stage by discussing the changing healthcare market as a result of healthcare reform, and I explored strategies of how Interventional Radioligists might use social media to connect with patients, referring physicians and hospitals.

We covered:

• High-level view of strategies using social media as marketing tool (Education, Expertise, Exposure & Engagement)
• Collaborative care approach of PPACA
• Case studies of successful healthcare social media usage
• How PPACA impacts Interventional Radiology
• Healthcare social media policy, guidelines and general corporate social media policy
• HIPAA privacy rules and marketing

Here is the presentation:

Once we have the audio recording from the presentation, I will post that as well.

Speaker Bios

Bree Cissell is a senior consultant at PYA.  Her primary focus areas includes strategic planning, clinical integration, and an increasing focus on the transitioning models of care and reimbursement associated with health reform.  Bree’s healthcare experience includes positions with health systems and most recently a publicly traded physician staffing organization.  She received her Master’s in Business Administration from the University of Tennessee and her undergraduate in Health Services Administration from Eastern Kentucky University. She tweets as @breecissell

Jeremy Floyd is president of Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd is an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at jeremyfloyd.com and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.