Teaching Social Media Measurement - Google Hangout with Social Media Professors

March 19, 2013
10 comments

Teaching Social Media Measurement – Google Hangout with Social Media Professors

This afternoon, I moderated a Google Hangout with Gary Schirr, Nancy Richmond and Matt Kushin talking about social media measurement in the classroom. We are in a LinkedIn group that Gary started that is called Teaching Social Media Marketing & Management, and from time to time we have topic-focused discussions on Google Hangout. Below the video, I have included some of the links from our conversation.

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Books on Social Media Measurement

Software for Social Media Measurement

If I’ve missed any of the resources here, please let me know in the comments, and I will update the post.

This was a great time with some super smart folks. I hope you enjoy!

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Chris McLellan

Hello. I would love to see your Social Media Measurement Excel workbook. Are you willing to share a copy?
Chris McLellan

And excellent video by the way. In my opinion, Hootsuite Analytics is still the best value for money out there, they would be the most likely to help educational institutions. But it does cost and some of the and better tools are enterprise grade. I’d be happy to use my influence to help see if they would consider less expensive enterprise packages for schools.

Also worth noting is Wildfire, the social promotion platform, which has now been purchased by Google. It is racing ahead to integrate Hootsuite-like publishing and Team Assignment features, Social Promotion apps and Paid Social Campaign tools and in theory all of this will roll up into Google Analytics (someday). By contrast, I found Salesforce Marketing Cloud (which includes Radian6 and Buddy Media) still very convoluted and very expensive.
Jeremy Floyd

Chris. Awesome feedback! Yes, I’d be glad to share it, email me at jeremyfloyd@gmail.com and I will send you a link.

I have Hootsuite Pro that we use in our shop, and I have a few custom reports setup, but I can’t say that I am using them as well as I should. Do you have any direction on setting up the best reports?

Have you used the Adobe product at all? I have been very curious about all that they have to offer.
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For communicate with others people around the world Google hangout provide the best service with free. Although there are some country are not permit this but i hope one time they are to be agree to use it. ..