- Jeremy Floyd - http://www.jeremyfloyd.com -

Learning About The Generosity Economy In a Marketing Class

As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago at Social Fresh Nashville, It thought that I would take the shot in the dark, so on Saturday I shot her a DM:

@jfloyd: Hey, I’m teaching an MBA class re: digital marketing. this week many students blogged @ Southwest. curious would you FaceTime my class?

@PaulaBerg: Just name the date.  Happy to assist!

I was really excited about this special treat, and Paula made my weekend by agreeing to join us.

Of course, Paula is now with Linhart Public Relations, and she made clear that while she still worked on the Southwest account, she would be glad to make a connection with someone on the current Southwest team. However, since she was at Southwest in the early days of social media engagement, I really wanted to hear her perspective. My wager was right, she brought great perspective to the class.

Paula Berg

Here are are few nuggets that Paula shared:

I think it’s awesome that a tweet on a Saturday afternoon brought Paula half way across the country for our class on Monday. I love technology, but most of all, I love that the social economy is built on “what can I do for you” not “what’s in it for me.” Thanks Paula!

updated 9/11/12 11:35 PM – Corrected the original series name from On the Fly to Airline.Â