Foursquaranoid.

I am paranoid. I can say it with clarity and without guilt or shame, but turning through the pages of You Are Not a Gadget: A Manifesto by Jaron Lanier forces me to be down right skeptical. I hope a bit more mature as a technologist. So, with this preface, I approach what is being dubbed as The Next Twitter, Foursquare.


photo by @zerok

The basic premise to the game/network is to opt-in by registering your mobile device and adding friends by mining your networks Twitter, Facebook, Address Books, etc. Then, when you’re on the go, you broadcast your location for points, and social capital (mayorship, eventually king of the world) by “checking in:”

People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in
someplace, we’ll tell your friends where they can find you and recommend places to go & things to do
nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.

In short, you are rewarded for broadcasting to the world your location, patterns, interests, routes, routines, employment, and most other mundanity that up until now has seemed too egocentric to broadcast.

The brick and mortar retail use of Foursquare captures all the elements that retailers hoped Twitter would possess: location based service, customer identification, gratis reward structure, and incentivizing physical presence. And, quite frankly, it is fun to keep up with your friends and compete on the learderboard for the most points earned in a week.

Here are my issues:

1. Abdication of Personal Autonomy. Any old-timer would say, “what the hell is wrong with you?” For centuries we have fought to protect our information from being collected and protected by governments and churches, but under the hipster sway of technology we gladly volunteer our personal information, freely.

2. Privacy Desensitization. Related to the previous point, we are choosing to blur the lines between private and public in the name of community. Privacy policies aim to protect the users, but with continual revision, one is essentially opting in to global, unfettered broadcast of personal information.

3. Building the Machine. In a culture that was once fascinated by algorithms, we are increasingly governed by them. Even the most well intentioned people trade humanity for quanitification. As people continue to plug more of their human patterns into the machine, the machine learns to act more like them, anticipate more like them, “think” more like them. The point of singularity seems like a farce to me (for reasons that are too lengthy to engage here), but conceptually the machine is built with data.

4. Where’s the Community. Twitter has been a magical community development tool. Without fanfare and proper billing, micro communities popped up built around common interests. Conversations that occur on Twitter, although truncated, foster idea expression, commentary, emotion, location, status, ergo community but simple location updates limit that communication to data points. It is fun, but it isn’t community.

5. Criminal Minds. I have posted a tweet or two about the possibilities of burglars “friending” you on foursquare. Social networked burglars are out there; aptitude is another issue entirely. I could see a situation where a burglar follows someone on Foursquare to confidently burglarize one’s home. Of course, such concerns are fundamental to all Web 2.0 participation.

I have been using Foursquare for six months and much more actively in the past months as its coverage became ubiquitous. I am an early adopter, or as I like to say a neophiliac, but pouring through Lanier’s work provides another lens to see our technological world. Web 2.0 holds many exciting opportunities, but coupled with that, the interfaces and user compromises should not be taken lightly. How does the old addage go? “you aren’t paranoid if everyone really is out to get you” or follow you at least.


Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at jeremyfloyd.com and tweets under the name @jfloyd.ร‚ย Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Good post. I agree. I’ve read reports about Facebook training a generation of people that privacy doesn’t really matter. Yikes! And yet, I FB.

    I like to think of myself as an early quitter. I get excited about new technologies, but the shiny rubs off too quickly and go back staring at my iPhone. (Hoping for some new app that will bring back the magic.)

    Though I don’t see Twitter in the same light. It may do what you saw, but is also offers the temptation to turn away from present community (when it is not exciting) toward virtual community. Present community is too slow (too analog, too limited by time and space). One stream of content that requires focus and possibly discipline whereas multiple streams of content in Twitter et al will always prove to be more interesting.

    This doesn’t make Twitter bad, but it should help us keep perspective on what community is. It is encountering real people. It is dialogue. It is listening (even when I’m not always interested). It is the risk of walking on the narrow ridge (see Martin Buber).

  • Twitter and Facebook are both an “other” place. Because it has no geographical bounds, we can easily escape our present place to join the the things that you enumerated. I am more guilty of slipping out of the present to find something more exciting or interesting that my presence has to offer. What a bad message that sends those around us.

  • Foursquare scares the crap out of me. We need to draw a line about how much we turn over to the machines and personal geographic location is that line.

    Thanks for supporting the Resistance.

  • Completely agree. Just posted the same thing on my blog about why I am not gonna use Foursquare anymore and got some interesting feedback from one of the cofounders. (http://bit.ly/4_Square)

    I am very nervous about the idea of broadcasting my location to the world. Recipe for disaster. Maybe it is paranoia or maybe I am not spontaneous enough for the service since I prefer to schedule hanging out with my friends in advance. I might start using the service again if there are some real benefits that come out of it (ie coupons, discounts). However, I will only friend people that I know personally…

  • @mark – thanks for the tweet! you sent me a “few” visitors… ๐Ÿ™‚

    @kacy – Great post. I think we were on the same line of reasoning. I could also see a revenue generation side that would “auto connect” to devices without the manual aspect. That would be SCARY… ๐Ÿ™‚

  • Mark Browne

    Great insights Jeremy. Foursquare feels to me alot like the tail wagging the dog. Social media is a tool made to be used, not the other way around. Twitter has been a great tool for me professionally, although I am finding Facebook increasingly annoying with the enormous amount of spam and personal drivel. Even a really good party gets boring after a while. I worry when sharing personal info is equated to a game. Not only is it a VERY BAD idea on principal alone, it makes think in order to participate in community, we have to win. The best communities are based on the generosity of others. Twitter is certainly weighted toward rewarding those who share information, but not info of the personal kind. I will jump in and share your Foursquarinoia. It’s not on my playlist.

  • Hi,
    An interesting & timely post – many people are rightly concerned about the privacy implications of sharing their location to all and sundry.

    To which I would say, Foursquare (etc) is NOT Twitter – just because someone is your ‘friend’ (whatever that means) in one network does not mean they should be your friend on Foursquare.

    Also, if you use Foursquare I would recommend:

    1) You do not add you home as a venue (this is partially a privacy thing but also partially because checking into your home is not really the point)

    2) You can decide (and you should exercise this right) about which networks see each checkin and how much information is broadcast on each checkin.

    I am certainly more sensitive as to who is my ‘friend’ on Foursquare.

    As far as the value is concerned I would say that this type of technology will underpin the next generation of rewards/incentive systems so, perhaps, it is less of a social thing and should not be directly compared to Twitter; it is not a Twitter killer – that would be like saying the Pepsi is a beer killer – they are different products for different markets.

    I’ve blogged about the uses of Foursquare etc here http://bit.ly/cVisFT

    Please engage with me if your interested in finding out more about this interesting arena. I firmly believe that, like with Twitter, there is a “lightbulb moment” with Foursquare/location based services which people need to hit.

    ๐Ÿ™‚

    @joel_hughes

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